Painted Hills Natural Beef

News Release
October 11, 2006

Painted Hills Natural Beef Continues Product Innovation:
Deli Meats Now Nitrite Free

Fossil, Ore. - Painted Hills Natural Beef is pleased to announce the arrival of new nitrite and nitrate free Deli Pastrami and Corned Beef. These are now available to retail partners. Recent advances in food technology are now allowing the company to pursue nitrite and nitrate free products while still retaining an appealing product color and superior taste. “We have been partnering with Premiere Brand Meats ( Shasta Lake , California ) to produce our deli meats for several years. We’re pleased to continue to work with them as we develop these new, innovative products,” said Office Manager Gabrielle Homer. Both products are available in two forms: whole roasts and 1 pound sliced, resealable packages.

“We’re excited to see all of our deli meat now free of nitrites and nitrates,” said Projects Coordinator Jessica Bates. “Consumers have been asking for this change for a while, but it was only recently that we felt we could present a product at the level of consistent quality that we want to have. [Premiere Meats] has done a fantastic job for us. We’re thrilled with the outcome.”

Consumers can expect little changes in product specification. Both the Pastrami and Corned Beef deli meats are both made from Painted Hills Natural Bottom Round Flats. Shelf life for the new uncured products is 56 days sliced, 63 days whole. For more information, contact Bates at jessica@natural-beef.com or toll-free at 1.877.306.8247.